February 17, 2023
Contact Info
CUBE MARKETING LTD
Company number 16357721
88 Wood Street, London, England, EC2V 7QR
Surrey County Council identified rising cases of chlamydia among young people across Surrey. Recognising a need to use digital platforms to reach this audience, Surrey County Council came to Cube Marketing for help.
Having worked together before, Surrey County Council knew it could rely on Cube Marketing to reach its target audience of young women across Surrey.
Cube Marketing identified Snapchat and Meta (Facebook and Instagram) as the platforms that both allowed adverts related to sexual health and had high usage among young women.
Working closely together, Surrey County Council and Cube Marketing created an advertising campaign using static images and animated assets.
Using bright, bold colours and featuring young women, the adverts contained clear messaging around the health risks of chlamydia with a direct call to action to order a free testing kit.
Running over three months, the campaign achieved 3,397,519 impressions, successfully delivering the messaging of free testing kits to women aged 16-24 across Surrey.
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