Age UK Surrey has been providing services across the whole county for over half a century, helping over 50s make the most of their lives.
The charity was looking to create an ongoing source of leads and enquiries to help boost its current client base.
It wanted to focus specifically on its Help at Home service, which connects older people in the county with trusted, vetted support workers, in the Surrey area.
Campaigns ran primarily on Facebook to thoroughly-researched audiences including people who require assistance, family members of those in need and healthcare professionals who may want to refer services.
Cube Marketing produced the creative digital assets used throughout this campaign, building on the emotional connection and using messaging that resonates with the target audience.
We also used existing Age UK Surrey data to create lookalike audiences of people similar to their current customer profile and targeted those following or enquiring about the services offered by competitors in the market.
We used existing Age UK Surrey data to create and target lookalike audiences of people similar to their current customer profile.
We were challenged to deliver 30-50 sign ups/enquiries per month by the end of the first three months of the campaign running.
In the first two weeks of the campaign going live, we achieved a reach of over 11,000, resulting in 458 landing page views and 27 enquiries – an average of two per day, exceeding our KPI target.
reach in first two weeks
landing page views in two weeks
enquiries, an average of 2 per day
